I’m currently part of a small group at The New York Times that's dedicated to developing, disseminating and facilitating product design strategy throughout the organization.
Using Product Discovery, Lean UX and Lean Startup methodologies, we empower teams to rapidly obtain validated learning through research, engaging customers and testing ideas early and often to ensure that we’re pursuing the right opportunities that will provide real value for our customers.
Our team emphasizes radical collaboration, and is comprised of cross-skilled specialists with varied backgrounds and viewpoints. With a Lead Designer, a UX Researcher, two developers and a Product Manager, we consider ourselves an ideal Product Discovery team.
Together, and with other product teams, we perform the following exercises regularly: Industry research, customer focus, sketching and ideating, user flows, building prototypes of various fidelity, test plan creation, user testing (in-house and remote), and data synthesis.
Previous to working at The New York Times, I lead digital design teams for several news and lifestyle publishers including Dow Jones, Reuters, Wenner Media and Dennis Publishing and Hachette. I briefly dabbled in freelance art direction as well.